Hi, I’m Talia. After more than 20 years in the corporate world, I realised it was finally time - maybe even long overdue - to focus on my personal life. I had already frozen my eggs in London as a backup plan. It wasn’t a guarantee, but it gave me some peace of mind. Later, I began my IVF journey using fresh eggs, relocating overseas to access more affordable treatment. I went through five IVF cycles - each one a long, agonising roll of the dice, especially as a 40+ woman.

I needed a plan, to learn fast, and to advocate hard.

Throwing myself into the world of fertility, I left no stone unturned. I learnt everything possible to improve my egg quality and my chances of success. I became well-versed in both conventional and alternative approaches to fertility, including nutrition, lifestyle shifts, alternative therapies, and mindset work.

The decisions I faced felt endless, with moments of hope and heartbreak.

Each setback sent me further into despair. Desperate to find a magic bullet, I’d purchase yet another fertility-boosting product, e-book or webinar. I became overwhelmed with fear, stress and anxiety. Would I ever conceive?

What I truly needed was a coach - someone who had walked the same path and understood all the nuances. I needed support to feel prepared and confident at every step. I wanted the right hand to hold through the highs and lows, and a clear, strategic mind to help with the tough decisions. I needed both guidance and knowledge - someone who could help me navigate it all and improve my chances of success.

I realised the fertility industry must do more to support women and less to wear them down with relentless marketing of products.

Today, I am grateful to be an IVF success story and the proud mother of my daughter, Eva. Alongside corporate leadership, I now coach others on their fertility journey and am a certified Coach, accredited by the Association for Coaching.

Together we set goals, take actionable steps to boost fertility, navigate tough decisions, overcome stress, and build confidence so you can take control - and make it happen.

My mission is to help women take control of their fertility journey and increase their chance of success.

I hope that one day you’ll be sharing your own IVF success story, too.